Using sustainable practices to boost local economies, preserve the local heritage and protect marine life.
Passing on the Family Fishing Business?
"It was getting harder to make a living…it wasn't a situation where I wanted my kids to be involved; I kind of wanted them to get other work."
—Bill Blue, California fisherman
In small California coastal communities like Morro Bay, there is a strong fishing heritage. But the fishing industry has been declining economically since the early ’90s, leaving fishermen like Bill Blue to reconsider passing on the family business to their kids.
The Nature Conservancy worked with local fishermen to see the problem from the fishermen's perspective and helped them develop new practices that made their businesses more profitable like replacing bottom trawling with hook and line fishing. The end result: higher quality fish at the time they are caught, better jobs and protection of vulnerable marine life.